About Ivatherm

Dermocosmetics made in France with
Herculane Thermal Water

The founder

Rucsandra Hurezeanu has always had a passion for beauty and cosmetics, ever since her mother, a pharmacist was preparing her own creams in her pharmacy lab.

After studying medicine and getting a PHD in medical science, she was attracted to the business environment. She received her MBA at ESCP in France and an EMBA at ASSEBUS in Romania, while working in the pharmaceutical industry for 7 years.

In 2005 she created Ivatherm, the first Romanian dermo-cosmetic brand, using Herculane Thermal Water that she discovered to have powerful anti-inflamatory properties for the skin.

The Brand Concept

The Brand

Her meeting with Alain Fructus, the famous French cosmetologist, gave birth to the key concept of the Ivatherm brand: the marriage of tradition and innovation, in the form of Herculane Thermal Spring Water from Europe’s oldest hot spring, and the latest active skin care ingredients.

The products are formulated and manufactured in France, in collaboration with dermo-cosmetics French experts. They combine unique soothing and anti-irritant qualities of Herculane Thermal Water with innovative active ingredients.

We help to treat common skin conditions, such as acnee, atopy, rosaceea, sebhoreic dermatitis, intolerant and reactive skin, etc.

International Presence

Ivatherm is one of the first 5 players on the local dermo-cosmetic market and has an international presence in 15 countries,
in Europe, Asia and the Middle East.

Our Headquarters Team

Rucsandra Hurezeanu

Founder & CEO

Brandusa Popescu

Executive Manager

Diana Grajdan

National Sales &
Marketing Manager

Catalina Georgescu

Marketing Manager

Andreea Bucovineanu

PR Specialist

Dan Captaru

Medical Manager

Doru Dinu

Capability Manager

Dan Popa

Supply Chain Manager

Cristina Tanase

Production Coordinator

Raluca Moisi

Regulatory Affairs Specialist

Mihaela Bularca

Marketing & Sales Manager Middle East

Elena Maurer

International Sales &
Marketing Director, Asia Pacific

Luana Popescu

International Product Manager

Laura Banu

Economic Manager

Ramona Teleaga

Data Analyst


Rucsandra Hurezeanu received recently several distinctions and awards

Entrepreneur of the Year Award offered by Annual Investments Award in 2011, Champion in Business Award offered by Enterprise Investors, BCR and ZF in 2012, Award for Innovation in Business by Forbes Magazine in 2013, Romanian Brand Award, Inspiring Woman of the Year 2016 offered by the Woman Association, Most Admired Business Woman on the cover magazine Unica in 2017, Award for Business Internationalization offered by Elite Business Woman Association in 2018, Made in Romania for entering in the league of 15 unique companies for the growth of the Romanian economy in 2017, Award for Business Internationalization in 2018, Business Magazin, Award Top 100 Most Powerful Romanian Woman in 2018.

Today she serves as the Vice-President of the Cosmetics Industry Employers Organization in Romania.


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