Founder & CEO
Rucsandra Hurezeanu has always had a passion for beauty and cosmetics, ever since her mother, a pharmacist was preparing her own creams in her pharmacy lab.
After studying medicine and getting a PHD in medical science, she was attracted to the business environment. She received her MBA at ESCP in France and an EMBA at ASSEBUS in Romania, while working in the pharmaceutical industry for 7 years.
In 2005 she created Ivatherm, the first Romanian dermo-cosmetic brand, using Herculane Thermal Water that she discovered to have powerful anti-inﬂamatory properties for the skin.
Her meeting with Alain Fructus, the famous French cosmetologist, gave birth to the key concept of the Ivatherm brand: the marriage of tradition and innovation, in the form of Herculane Thermal Spring Water from Europe’s oldest hot spring, and the latest active skin care ingredients.
The products are formulated and manufactured in France, in collaboration with dermo-cosmetics French experts. They combine unique soothing and anti-irritant qualities of Herculane Thermal Water with innovative active ingredients.
We help to treat common skin conditions, such as acnee, atopy, rosaceea, sebhoreic dermatitis, intolerant and reactive skin, etc.
Ivatherm is one of the ﬁrst 5 players on the local dermo-cosmetic market and has an international presence in 15 countries,
in Europe, Asia and the Middle East.
Founder & CEO
National Sales &
Supply Chain Manager
Regulatory Affairs Specialist
Marketing & Sales Manager Middle East
International Sales &
Marketing Director, Asia Pacific
International Product Manager
Rucsandra Hurezeanu received recently several distinctions and awards
Entrepreneur of the Year Award offered by Annual Investments Award in 2011, Champion in Business Award offered by Enterprise Investors, BCR and ZF in 2012, Award for Innovation in Business by Forbes Magazine in 2013, Romanian Brand Award, Inspiring Woman of the Year 2016 offered by the Woman Association, Most Admired Business Woman on the cover magazine Unica in 2017, Award for Business Internationalization offered by Elite Business Woman Association in 2018, Made in Romania for entering in the league of 15 unique companies for the growth of the Romanian economy in 2017, Award for Business Internationalization in 2018, Business Magazin, Award Top 100 Most Powerful Romanian Woman in 2018.
Today she serves as the Vice-President of the Cosmetics Industry Employers Organization in Romania.