Ivatherm is a dermocosmetic company for sensitive skin, created in 2005. The products are created and manufactured in France, in collaboration with French experts in dermo-cosmetic, combining the unique soothing, anti-irritant, anti-inflammatory qualities of Herculane Thermal Water with original formulas and innovative active ingredients and biotechnologies.
Its founder, Rucsandra Hurezeanu was fascinated by cosmetics from childhood, when her pharmacist mother made her own homemade cosmetic products in the pharmacy’s laboratory. Rucsandra studied Medicine in Bucharest, and obtained her Master’s Degree at Ecole Superieure de Commerce de Paris. Upon her return to Romania, she worked for 7 years in the pharmaceutical industry, in sales and marketing.
Following the footsteps of her mother, one of Romania’s first women entrepreneurs, in 2005 Rucsandra decided to create her own brand of Dermatocosmetics, Ivatherm.
Her meeting with Alain Fructus, the famous French cosmetologist, gave birth to the key concept of the Ivatherm brand: the marriage of tradition and innovation, in the form of Herculane Thermal Spring Water from Europe’s oldest hot spring, and the latest skin care active ingredients.
Ivatherm is today one of the top dermocosmetic companies in Romania and its international presence currently includes 15 countries.
Teams of dermatologists, allergologists, researchers, and chemists are working together on the objective to create products that are both effective and well tolerated.
Developed and manufactured in France, the country with the greatest expertise in cosmetics, Ivatherm products are original formulations , containing Herculane Thermal Spring Water and innovative active ingredients, representing the latest scientific findings in cosmetology.
“I created Ivatherm because I was convinced that it is possible to formulate safe and modern products that can successfully treat skin problems. Our essential concern is the creation of innovative formulations that meet the needs of today’s women. Our primary goal is the reconciliation of progress with the authenticity of nature. ”
Dr. Rucsandra Hurezeanu, Founder and CEO of Ivatherm
Rucsandra Hurezeanu received recently several distinctions and awards:
Entrepreneur of the Year Award offered by Annual Investments Award in 2011, Champion in Business Award offered by Enterprise Investors, BCR and ZF in 2012, Award for Innovation in Business by Forbes Magazine in 2013, Romanian Brand Award, Inspiring Woman of the Year 2016 offered by the Woman Association, Most Admired Business Woman on the cover magazine Unica in 2017, Award for Business Internationalisation offered by Elite Business Woman Association in 2018, Made in Romania for entering in the league of 15 unique companies for the growth of the Romanian economy in 2017, Award for Business Internationalisation in 2018, Business Magazin, Award Top 100 Most Powerful Romanian Woman in 2018. She writes opinions as a permanent guest in Unica Woman Review and in the Romanian TV Show Dragon’s Den. Today she serves as Vice-President of Cosmetics Industry Employers Organisation in Romania and Board Member in Family Business Network Romania Chapter.