Dr. Rucsandra Hurezeanu was fascinated by cosmetics from childhood, when her pharmacist mother made her own homemade cosmetic products in the pharmacy’s laboratory.
Rucsandra studied Medicine in Bucharest, and obtained her Master’s Degree at the prestigious ESCP Business School in France. Upon her return to Romania, she worked for 7 years in the pharmaceutical industry, in sales and marketing.
Following the footsteps of her mother, one of Romania’s first women entrepreneurs, in 2005 Rucsandra decided to create her own brand of Dermatocosmetics, Ivatherm.
Her meeting with Alain Fructus, the famous French cosmetologist, gave birth to the key concept of the Ivatherm brand: the marriage of tradition and innovation, in the form of Herculane Thermal Spring Water from Europe’s oldest hot spring, and the latest skin care active ingredients.
Ivatherm is today one of the top dermocosmetic companies in Romania and its international presence currently includes 15 countries.
Teams of dermatologists, allergologists, researchers, and chemists are working together on the objective to create products that are both effective and well tolerated.
Developed and manufactured in France, the country with the greatest expertise in cosmetics, Ivatherm products are original formulations , containing Herculane Thermal Spring Water and innovative active ingredients, representing the latest scientific findings in cosmetology.
“I created Ivatherm because I was convinced that it is possible to formulate safe and modern products that can successfully treat skin problems. Our essential concern is the creation of innovative formulations that meet the needs of today’s women. Our primary goal is the reconciliation of progress with the authenticity of nature. ”
Dr. Rucsandra Hurezeanu, Founder and CEO of Ivatherm